About All Trade

All Trade Group provides its clients with a wide range of business computing solutions – from software and hardware solutions to the highest level of expert services on a wide range of topics.

All Trade fits the solution to the customer, not the customer to the solution

At All Trade, we put the customer at the center, and our vision is to enable our customers to grow, while defining and tailoring the right solutions to each client’s immediate and future needs.

This vision is achieved by truly accompanying and supporting the customer from A to Z, from the characterization of the needs, through implementation of the solutions, continuing with support and service according to the customer’s needs.

The All Trade Group was founded in 2002, and today has about 150 employees, including engineers, integrators, product managers, production workers, sales, technicians, finance, procurement and more. The company’s offices are located at Ramat HaHayal in Tel Aviv and in Barkan – where the company’s warehouses and service center are also located.

The group has thousands of customers from various industrial sectors – high-tech, industrial, financial, commercial and more in Israel and worldwide.

All Trade Group Companies

Management Team

Gadi Reichman

CEO of All Trade Group and Chairman of the Board

Group CEO and Chairman of the Board. A graduate of law and business administration with a specialization in finance. Attorney at Law. Major (reserve) in an IDF elite unit.

Ran Tshuva

Founder and company shareholder

Director of the company and manager of several strategic clients

Efi Chiosho

CEO of the Computing Division

30 years of experience in the world of computing and IT equipment.

Amir Teichman

Chief Financial Officer

CPA. Bachelor of Business Administration with specialization in accounting.
Has 20 years of experience in finance and various operational fields
“When I build a team, I'm first of all looking for people who love to win. If there are none, I'm looking for people who hate to lose.” - Ross Perot

Haim Rubin

Chief Operating Officer

Has over 15 years of experience in the worlds of operation, logistics, projects and service. Bachelor of Business Administration.
"Only those who take a risk and go far, discover how far they can go." (Albert Einstein)

Yinon Golan

Vice President of Sales

Has 15 years of experience in IT and information security, Bachelor's degree in Electrical Engineering and an MBA.

Zion Zofiof

Vice President of Procurement

Has two degrees in Electronics Engineering (Cum laude), 20 years of experience in the local and global purchasing worlds, specializing mainly in international markets in computing, industry, and OEM, possesses creativity and a special ability to find opportunities in markets.

Dror Lavi

VP Business Development

25 years of experience in business management and development in the worlds of computing and IT equipment, with emphasis on OEM equipment.
Is very experienced working with public, government and large organizations in Israel and abroad.
Bachelor's degree in Mechanical Engineering and an MBA.

Itamar Musafir

VP of Technologies and Business Partners

Has rich and proven experience of over 20 years designing comprehensive architectures and integration solutions of private and hybrid clouds.

Oleg Kovalev

CEO of ELK

Has 28 years of IT infrastructure experience.

Dolev Manu

VP of Sales and Recycling in the Recycling Division

Has 10 years of experience in sales and service in the world of recycling.

Our logistics center

All Trade has a huge 9,000 sqm logistics center in the Barkan Industrial Area.

We have available inventory of all IT products, worth millions of shekels, which allows us to give our customers the fastest available service.

The logistics center also houses the company’s state-of-the-art labs, through which the equipment passes and is tested to stringent standards before being sent to the customer.

In addition, the center houses the service department and the help desk that provides service to our customers 24/7.